Colour can be used to attract attention, create focus and help convey meaning in visual communications. This concise eBook discusses prominent colour combination techniques and uses over 100 images drawn from contemporary vi...

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Colour can be used to attract attention, create focus and help convey meaning in visual communications. This concise eBook discusses prominent colour combination techniques and uses over 100 images drawn from contemporary visual culture to illustrate the nuances of each colour combination technique. With relevance to graphic design, visual communications design, digital design and art, this booklet discusses how to use colour to attract the attention and convey meaning to an intended audience or target market. A practical resource for artists and designers.

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