Product Review

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. In an unforgettable presentation focused on users' needs, CB6 brings consumer behavior to life.This Kindle Interactive Edition includes media directly within the eTextbook and may include audio, video, and/or apps to enrich your study experience. Media content will vary in each eBook.