Product Review

A decade after turning a domestic chore into a luxurious experience, we're revolutionizing clothing care once again with No. 10. At the heart of this rich and sophisticated fragrance is a chorus of dark, almost sinister spice. Its sultry side is tamed by pure and fresh powder notes—this is laundry after all. Warm and familiar musk rounds out this provocative, original accord. No. 10 doesn't fully reveal itself on first sniff—this scent grows in intensity throughout the laundry cycle, lingering on your clothing and linens from dryer to drawer like an aromatic love affair. We coupled No. 10 with our renowned (and loved) Signature Detergent, an all-purpose laundering formula. This triple-concentrate detergent whitens, brightens, preserves color, and removes stains naturally—all while delighting the senses.