Product Review

Technical Sales Tips: Time Tested Advice for Sales Engineers, Technical Account Managers and Systems Consultants provides pragmatic guidance for any technical salesperson, regardless of experience. Advice culled from several decades of experience are presented as easy to digest nuggets and stories.

The book features dedicated sections on RFP responses, Proof of Concept (POC) management and tips for great demo delivery.

Also included are tips for landing that first Sales Engineering job and common sense guidance for those who already have technical sales experience.