Product Review

With FROOT, Marina and the Diamonds' first new noise since the death of alter-ego Electra Heart in 2013, Marina Diamandis has made a grand statement of intent. It's a cathartic rebirth in nearly every way, and sees her veer away from the last LP's stylistic and thematic intentions, instead returning to basics for a new chapter in her career and life.

From the existential tribulations of €œImmortal€, harking back to her days as lithe ivory-tinkling balladeer, to the relentless funk of €œBetter Than That€ (surely a future hit), to the wit and juxtaposition of €œHappy€ to the '70s-flecked €œI'm A Ruin€, this is all Marina And The Diamonds.Fans have been taking on a €œFROOT€ adventure starting in October and it has worked with over 26,000 pre-orders by mid-February.