Product Review

Bamba is a baked snack containing 50% peanuts, enriched in vitamins and iron and free of preservatives and food coloring. Due to its uniqueness Ð soft yet crispy, savory yet sweet Ð Bamba is loved by Israelis of all ages. Bamba is the bestselling snack in Israel, accounting for close to a quarter of the snacks market. 90% of Israeli households buy Bamba regularly and every day 1 million bags of Bamba are produced. Bamba was first produced in 1964 with a cheese flavor and in 1966 the cheese flavor was replaced in favor of peanut butter Ð the winning flavor that has made Bamba part of Israeli culture. A 2008 study concluded that, due to the extensive consumption of Bamba by infants in Israel, peanut allergy is rare. A control group of Jewish children in the UK had ten times higher rates of allergy