Public speaking and selling are two of the most essential business skills. Storytelling is the heart of each. THE Book on Storytelling is designed to teach you the fundamentals of world class storytelling. CEOs, salespeople,...

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Public speaking and selling are two of the most essential business skills. Storytelling is the heart of each. THE Book on Storytelling is designed to teach you the fundamentals of world class storytelling. CEOs, salespeople, managers, and others who give presentations to groups of any size can benefit from this book. You will pick up a series of proven, step-by-step process - used by some of the best speakers and storytellers in the world - to discover, develop and deliver your unique stories.

Additionally, it is filled with recommended resources from other storytelling experts - authors, speakers, Hollywood screenwriters and more. Readers will have the ability to dig as deeply into this subject as possible. When you implement these ideas, your stories will enable you to:

=> Become better-known in your industry
=> Create more opportunities
=> Advance your career
=> Increase your income
=> Reduce the stress and anxiety sometimes associated with creating stories that stand out.
=> Develop deeper levels of trust faster with your audience

"When you apply the lessons in this book your presentation impact will increase." ~ Patricia Fripp, Past President, National Speakers Association

"The title says it all. Note, this is THE book on storytelling. I can guarantee you, it is THE best. And I've read them all..." ~ Jerold Panas, CEO, storyteller and co-author of 'Power Questions'

"This book is outstanding! It will be my new #1 storytelling resource. ~ Ed Tate, CSP, 2000 World Champion of Public Speaking

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