Product Review

This definitive, first-hand and unflinching account examines one of the sports worlds most polarizing and influential figures, Sonny Vaccaro. A fast talking maverick, his zeal for basketball and instinct for sales forged an era of unprecedented growth for two pillars of pop culture: basketball and sneakers. Vaccaro was instrumental in launching Nikes Air Jordan empire in the 80s and started the movement of paying college coaches to have their players wear Nike shoes.