Product Review

A strategic plan is a document created specifically for an organization, which clearly states the organization's core values, mission statement, and objectives. It covers the available resources - such as staff, supplies, and technology - and it states how these are to be used for the advancement of the overall business. It is a valuable tool that can be used to measure progress at any stage and to determine when all the objectives have been met. Strategic planning is the process used to create a strategic plan.

This book contains the following information:

• Who uses a strategic plan?
• What are the key elements or features of a strategic plan?
• Why use a strategic plan? What are the benefits?
• When to use strategic planning
• How to use a strategic plan effectively
• What are the potential problems?