Product Review

Most Corporate Brainstorming Isn't Brainstorming--Not Even Close.
(Usually what's going on is playful arguing with snacks on the table.)

McNair Wilson spent a decade inside Disney--mostly at Disney Imagineering designing theme parks. His teams HATCHed so many ideas he was invited to teach his methods through Disney University. His 7 AGREEMENTS of BRAINSTORMING will assist your team in launching world-class products, services, and programs. You will create competition-crushing concepts using brainstorming that works! (And you can keep the snacks on the table.) Whatever's next for your organization, why not make it BEST?

McNair's clients include Apple, the Salvation Army, and aerospace companies that make objects currently orbiting the planet. HATCH! is a highly entertaining book filled with the author's witty drawings and scores of examples of McNair's 7 AGREEMENTS in use by big corporatinos and small non-profits. "Turns out," McNair says, "working at the top of your creativity affects the bottom line."