Product Review
Michele Ruiz, one of the top communications strategists and former award-winning broadcast journalist, has written a guide to help lawyers and law firms to market in a new digital world using the same strategies her company employs with the world’s Fortune 20 corporations. To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content
Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business—without leaving your office! With the ease of today’s technology, social media platforms, and content marketing, it’s not hard. It’s simply a mindshift and the right kind of “know-how.†Here’s the best part: Using the secrets of top journalists, you can easily and effectively create compelling content like a pro.
You’ll learn How To:
- Get your message to your target clients in an understandable and engaging way so you become THE trusted, preferred and referred attorney
- Easily create attention-grabbing content your target clients need
- Stand out among the plethora of other firms in the marketplace
- Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/ Webcasts, Podcasts, Photos, Virtual Educational Events and more to attract more clients
- Implement time-saving strategies that won’t take away from your billable hours; Engage your social media savvy clients to increase your client retention rates
- Avoid marketing missteps and the top mistakes lawyers make when using social media
