*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 h before each colouration. Strictly follow safety instructions an...

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*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 h before each colouration. Strictly follow safety instructions and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.

  • A colour brand specially formulated to reduce the risk of developing allergy*
  • New ME+ dye molecule*
  • First ever ECARF seal on permanent colour with up to 100% grey coverage and 3 levels of lift
  • Couture color service
  • Net wt. 2 oz / 57 g

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