Product Review

A brilliant tinkerer/inventor and a lawyer/marketing genius partnered to create Singer, a retail colossus that over 120 years grew into a universally recognized brand synonymous with quality and value. Following World War II, four successive CEOs made a series of catastrophic decisions in their efforts to redefine the company as competing in industries other than sewing. Of the four, one was forced out and subsequently murdered, one died of an unexpected heart attack just as he was about to defend the company from a takeover, one succeeded in the takeover, then dismembered the company before going to prison, and one played investors, tax authorities, securities regulators, and banks against each other until he suddenly just vanished. The machinations of these four comprised a quarter-century-long soap opera, with power struggles, hostile takeovers, tax evasion, fraud, and even flight to China just a few steps ahead of the authorities.