Our goal is to create the highest quality & best tasting avocado oil in the world. CalPure California Extra Virgin Avocado Oil is carefully cold-pressed using the same California grown Hass avocados you'd find at the grocery store or farmer's market. The high quality avocados we use give our oil a unique emerald green color and full flavor profile. Our oil is made in small batches, ensuring that each bottle is crafted with personal attention to every detail. By sourcing fruit locally we are able to keep our product affordable, and on par or below the price of other cooking oils on the market. We believe accessibility and affordability are important - most people use cooking oil everyday.