This soft-focus eyeshadow stick delivers rich, buildable color that glides on and blends smoothly with the built-in smudger tool -- perfect for creating the easiest eye looks on the go!

Key Ingredients:

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Product Review

This soft-focus eyeshadow stick delivers rich, buildable color that glides on and blends smoothly with the built-in smudger tool -- perfect for creating the easiest eye looks on the go!

Key Ingredients:

  • Vitamin E protects from free radical damage and dehydration
  • Vitamin C treats environmental damage and improves tone and texture

Suggested Use: Apply crème-to-powder eyeshadow stick to lids. Before color sets, use the built-in smudger tool or your finger to blend. For best results, prime the smudger first by applying Eyeshadow 101 to the back of your hand, then load the shadow onto the smudger prior to use.

Available in a variety of matte and shimmer shades:

  • Bronze Shimmer - Warm Brown Shimmer
  • Burgundy Shimmer - Port Wine Shimmer
  • Champagne Shimmer - Sun-kissed Neural Shimmer
  • Charcoal - Cool Charcoal Matte
  • Cocoa - Rich Espresso Shimmer
  • Copper Shimmer - Cinnamon Shimmer
  • Evergreen Shimmer - Forest Green Shimmer
  • Gunmetal Shimmer - Pewter Shimmer
  • Midnight Blue - Deep Navy Sheen
  • Olive Shimmer - Moss Green Shimmer
  • Onyx - Flat Black Matte
  • Orchid Shimmer - Violet Mauve Shimmer
  • Pearl Shimmer - Soft Cream Shimmer
  • Plum Shimmer - Rich Aubergine Shimmer
  • Putty - Pale Blush Matte
  • Slate Shimmer - Mink Shimmer
  • Stone - Neutral Grey Matte
  • Taupe Shimmer - Cool Beige Shimmer
  • Violet Shimmer - Electric Lavender Shimmer
  • Warm Gold Shimmer - Yellow Gold Shimmer

On Trend. Effortless. Good for You.
Every product we create is centered around making the latest beauty trends approachable and exciting to explore. We never use harmful ingredients like parabens or sulfates, and all our products are cruelty free.



  • A Waterproof, Crème-to-Powder Eyeshadow Stick in Plum Shimmer
  • Expect Huge Color Payoff and Crease-Proof, Stay-All-Day Power
  • Rich, Long-Lasting Color Glides On, No Brushes Required
  • Features Spongy Smudger to Blend & Diffuse Color
  • Enriched with Nourishing Vitamin C and Vitamin E

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