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Everyone knows that business revolves around psychology - so why not understand human psychology to elevate your business to the next level?

In 50 Cognitive Biases for an Unfair Advantage in Entrepreneurship you are shown how to use in your life and business the 25 the cognitive biases as well as 25 other unsung biases. Allowing you to achieve what take the average entrepreneur years to achieve.

Understand why we listen to those we like, pique curiosity like the professionals, get tasks done for your deadline and understand what motivates us.

Learn how to use: confirmation bias, Kantian Fairness, planning fallacy and 47 more...