Dr. Milton Erickson famously invented the set of language patterns now called the Milton Model. Dr. Robert Cialdini uncovered the seven laws of influence, the secret triggers of decision making that have made advertisers bil...

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Dr. Milton Erickson famously invented the set of language patterns now called the Milton Model. Dr. Robert Cialdini uncovered the seven laws of influence, the secret triggers of decision making that have made advertisers billions of dollars. In a never before seen instruction guide, these two persuasion techniques are combined together for unstoppable influence. Authority, social proof, scarcity and all the others can be covertly embedded into your conversations so you or your ideas will be acted up with irresistible unconscious desire by your targets. Use them to make money, convince your friends to go along with your ideas, or become the most persuasive speaker they've ever seen. Plenty of fully written hypnotic scripts and examples for each Cialdini Law combined with the most powerful of the Milton Model language patterns. Use these techniques to set your sales career on fire, become the most likeable person in town, become an in-demand and highly paid speaker, and get everybody to go along with your ideas without resistance.


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