Product Review

Negotiation techniques are useful — unless the other side refuses to cooperate. What then?
Asaf Shani teaches powerful techniques to make it worthwhile for the other side to negotiate during confrontational situations. These are not cliché power games that can leave your situation worse than when you started. The techniques — based on the psychology of human behavior — are designed to help you achieve the positive outcomes you seek.
Make no mistake. This book is not for the faint-hearted. If you believe you can get what you need by asking as nicely as possible . . . well, let us know how that works out. The truth is, you can negotiate any conflict and get what you need — without destroying relationships. But it requires tough-minded adherence to proven principles.
Based on 16 years of experience teaching conflict management and negotiation skills to Fortune 500 execs and small business operators, the book provides a structured way to examine situations and tactics on the “darker side of negotiation” — using levers, guns (figurative guns, not the hurtful kind) and sanctions to persuade the other side to address issue that are most important to you.
Written in a style that’s easy to understand and implement, you’ll be way ahead of the other side — before you even reach the negotiating table.