Whether you're a businessman unable to close a deal or a parent who can't get your kid to quit spending too much time playing games on the computer, being on the losing end of a negotiation can be quite frustrating.
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Whether you're a businessman unable to close a deal or a parent who can't get your kid to quit spending too much time playing games on the computer, being on the losing end of a negotiation can be quite frustrating.

The good news, though, is that it doesn't have to be that way each time. In fact, if you simply learn from your mistakes, you'll get the results you want from a negotiation most of the time. But what if you don't know where you went wrong or what mistakes you made? Well, that is exactly what this book is for.

In this book "That's No Way To Negotiate!", Asaf Shani has compiled the most common negotiation mistakes he has encountered in over 16 years of dealing with conflict management and negotiation, many of which are surprisingly easy to correct once you get to know them. Each mistake has its own dedicated chapter which begins with concrete, true-to-life, amusing examples and ends with suggestions for practical usage that are easy to implement.

Written with wit and simplicity, this book will ensure that you won't commit mistakes in your future negotiations so you can walk away from the table with a huge winning smile.

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